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Myrtle Beach Boardwalk Celebration to Kick Off Highly Anticipated Development Project

The Myrtle Beach Area Chamber of Commerce and city of Myrtle Beach are kicking off the city's mile-long boardwalk and promenade project in a classic block-party style. The Myrtle Beach Boardwalk Celebration, free and open to the public, will be held 5 p.m. to 10 p.m. Friday, Sept. 25, and 1 p.m. to 10 p.m. Saturday, Sept. 26, on Ocean Boulevard from Mr. Joe White Avenue to 8th Avenue North. Free on-street parking is available, along with paid parking in the Pavilion Parking Garage at 9th Avenue North and U.S. 17 Business.

The festivities include live entertainment, fireworks, classic car show, beer garden and dance floor. The World's Largest Shag Dance Floor will be located on the site of the former Pavilion's Magic Attic near 9th Avenue North. A beer garden will be set up between 8th Avenue North and 9th Avenue North, and numerous local businesses will have a sidewalk sale of food and goods. A '50s and '60s era Classic Car Show will be at 8th Avenue North. Food and arts and crafts vendors will be available both days.

The celebration will also feature a colored sand art rendering of the boardwalk, giving spectators a glimpse of the much-anticipated revitalized downtown project. Created by Team Sandtastic of Sarasota, Fla., the rendering will reach 12 feet tall by 12 feet wide and will use an estimated ton of sand, sitting on a base of approximately 50 tons of sand. Team Sandtastic built the World's Largest Sandcastle for the 2007 Sun Fun Festival and sand sculptures of the presidential candidates in January 2008.

Here is the event lineup:

Friday, Sept. 25

• 5 p.m.-7 p.m. - Fantastic Shakers
• 8 p.m.-10 p.m. - The Temptations Review featuring Dennis Edwards

Saturday, Sept. 26

• 1 p.m.-3 p.m. - Legends of Beach
• 3:30 p.m. - Celebration kickoff
• 4 p.m.-6 p.m. - Charlie Thomas' Drifters
• 7 p.m.-9 p.m. - The Stylistics
• 9 p.m. - Fireworks

The Myrtle Beach Boardwalk Celebration is sponsored by the Myrtle Beach Area Chamber of Commerce, city of Myrtle Beach, Visit Media, Miller Direct Inc., Ocean Lakes, Burroughs and Chapin Company Inc. and The Caribbean Resort and Villas.

For more information, go to VisitMyrtleBeach.com or call (843) 626-7444/(800) 356-3016.

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