Email Newsletter

Want great Myrtle Beach articles, events and deals sent straight to your inbox? Sign up for our newsletter today!

New in Myrtle Beach 2023

By Bri Thomas

New in Myrtle Beach for 2023

The Beach that brings people together, continues to grow and expand in Myrtle Beach, SC! One of the many exciting reasons to visit Myrtle Beach is getting to experience new and exciting things. Every year the area introduces new restaurants, shows, shopping, attractions, flights, and much more! Check out our expansion on the top new things to check out in Myrtle Beach in 2023!


Food and Drink 

900 Prime Steakhouse

900 Prime Steakhouse, a fine-dining steakhouse is coming mid-2023. It’s operated by the same restaurateurs who own Sea Blue.  It will be located along the strip in the new Lake View Commons Shopping Center in North Myrtle Beach. Guests can expect an upscale environment with traditional steakhouse fare at this new area restaurant.


Bachata Caribbean Bar & Grill

Bachata Caribbean Bar & Grill offers authentic Latin Caribbean Cuisine. They use traditional recipes and cooking techniques that they grew up enjoying. They want visitors to get an opportunity to experience the authentic taste of the culture. They offer a lively, family-friendly environment by day and an upbeat lounge by night, serving breakfast to dinner and beyond.


Blue Drum

Blue Drum is a brand-new seafood restaurant, located at 4436 Kingsport Road on the Intracoastal Waterway in North Myrtle Beach. They serve fresh seafood and craft cocktails with outdoor seating. Plus, public boat docks are available on a first-come, first-served basis!


Cha House

Welcoming with open arms is Cha House, an Asian-inspired tea house, influenced by the tastes and traditions of Taiwan. They work directly with farmers and suppliers in Asia to ensure they only have pure and authentic ingredients. Cha House crafts the richest flavors, spices, and aromas to blend that ideal cup of tea. They serve milk tea, fruit tea, special teas, matcha lattes, and coffee on their beverage menu. On their food menu, they serve veggie and pork spring rolls, chicken and tofu rice plates, garlic parmesan and cinnamon sugar fries, pork chop, green onion pancakes, and more.  They even serve chocolate and vanilla ice cream for dessert!


The Crazy Mason Milkshake Bar 

Crazy Mason MilkshakeA new, larger, and sweeter location for 2023 is now open! The Crazy Mason Milkshake Bar, the ultimate dessert destination, known for their over-the-top crazy mason jar creations, did a sweet move! They recently moved to their very own free-standing building about five miles north near the Coastal Grand Mall at 2461 Coastal Grand Circle Myrtle Beach.

The new, larger location serves as both the corporate store and headquarters. They added more varieties of sweet treats to the menu like unique mocktail drinks, smoothies, ice cream flavors, waffles, and even healthier dessert options. They also offer table service and outside seating. How sweet is that! 


Hippie Hen House

Hippie Hen HouseThe Hippie Hen House in Murrells Inlet serves “barn and beach to table” food produced locally.  A classic Volkswagen Beetle, sitting right outside of the restaurant doors serves as a sign for this hip restaurant with an eclectic 70s and rooster theme. They offer local seafood, meats & vegetables, vegan options, and traditional southern dishes with a flare!


Peach Cobbler Factory

How peachy! The Peach Cobbler Factory is opening new locations soon in Pawleys Island, North Myrtle Beach, and Conway! It started back in November 2022 when Rod and Tracey Adams opened Peach Cobbler Factory, a dessert bar franchise in Carolina Forest (an area of Myrtle Beach). The dessert bar specializes in peach cobbler but also includes other sweet treats like cobbler cookies, shakes, cinnamon rolls, twelve flavors of banana pudding and more. 


Rita’s Italian Ice

“Ice, Custard, Happiness” is their way of life and their new location in North Myrtle Beach is opening in the spring of 2023! Rita’s ice, a restaurant chain based in Bensalem, Pennsylvania, sells mainly Italian ice, frozen custard, and specialty creations. They are passionate about delivering happy treat experiences. Their new location is located at 526 US-17 North, North Myrtle Beach.


Swig & Swine

Bring on the BBQ! The award-winning Charleston-based BBQ joint, Swig & Swine, adventures outside of the Charleston Market for the first time and will open a new location in Myrtle Beach! It will be located in the 500 Block of Broadway Street in historic downtown Myrtle Beach. Swig & Swine will serve beef brisket, pork, sandwiches, sides, and desserts. They will have a full bar, offering a diverse selection of craft beers. The Pitmaster and owner Anthony DiBernardo, believes the location is ideal for residents and tourists. Southern Living Magazine named Swig & Swine in the top 50 BBQ joints. The downtown Myrtle Beach location is expected to open in mid-2023.



Activities and Attractions

Myrtle Beach Boardwalk Updates

Myrtle Beach BoardwalkThe iconic Myrtle Beach Boardwalk recently underwent a $3.7 million update. The most recent update featured newly installed seating throughout the Boardwalk - 80 in total in early 2023. In 2022 new planks were installed in a large section of the Boardwalk made with a long-lasting material comprised of recycled milk jugs, replacing the former wood. Plus, another fun addition last year included new selfie stations including a giant sandcastle, colorful fish and sea turtles!


Stars and Strikes Family Entertainment Center

Stars Strikes BowlingReach for the stars! The Stars and Strikes newest location opened up at Coastal Grand Mall in Myrtle Beach in early 2023! Stars and Strikes Family Entertainment Center offers affordable family fun and entertainment for all ages. They feature upscale and VIP lanes featuring SPARK Augmented Reality Bowling, a huge arcade, a two-story laser tag arena, axe throwing, event space and much more. It's the next level in entertainment! Planning a kid's birthday party, corporate event or fundraiser? Stars and Strikes is perfect for team outings, children's birthday parties, holiday parties, family reunions and much more!


Surfworks Myrtle Beach - coming in 2024

Surf’s up! Be stoked because Myrtle Beach will be opening South Carolina's first surf and adventure park, called Surfworks. The park's Wavegarden Cove Surf Lagoon will generate up to 1,000 waves per hour between 2-6 feet in height. This park will offer numerous attractions and amenities including a volleyball court, snack shack, playground, surf school, skatepark, amphitheater, walkable viewing pier, and much more! The building is expected to be completed in 2024. 


New WII Memorial in Warbird Park

Located near The Market Common, Warbird Park is already a great stop for history buffs and retired military. It features old fighter aircraft, historical information about the former Myrtle Beach Air Force Base, and more. The new expansion plans will include a 1,428-square-foot World War II memorial at Warbird Park and about 50 more parking spaces as well as a trail system. The additions are set to be completed in the fall of 2023. 


Surfside Beach Fishing Pier Update

Locals and visitors alike are looking forward to the brand new, updated Surfside Beach Pier. Crews first broke ground on the new pier in December 2020 and is expected to open sometime in the spring of 2023. The over $20 million project will produce a pier that is 814 feet long and 25 feet tall. It will feature stairs, an elevator, and wheelchair-accessible ramps. The pier will also feature a variety of vendors including a restaurant.


Lucid Coast Candle Company 

Lucid Coast Candle BarBrighten up your day and go on a scent journey by hanging out and making custom soy candles at Lucid Coast Candle Company. Lucid Coast Candle Company, locally owned and operated, recently opened in January 2023. They are made with the environment in mind and use plant-based ingredients, handmade in South Carolina, paraben, and phthalate free, with no artificial dyes. You have the option to make your own candle or purchase a candle at this unique spot. Each month they offer different in-house workshop themes where you can experience a hands-on opportunity to learn the ins and outs of candle making and enjoy some craft drinks. You can sip a beverage, pour, and shop! Lucid Coast Candle Company is located at 512 9th Ave N, Myrtle Beach near downtown Myrtle Beach.


Ripley’s Aquarium of Myrtle Beach Sloth Valley

Sloth at Ripley's AquariumStarting in the spring of 2023, Ripley's Aquarium swimmingly welcomes you to all-new fascinating experiences up close and personal in Myrtle Beach! It's been a long and slow-moving wait, but The Sloth Valley habitat is about to open. Visitors will get the chance to come face-to-face with a two-toed sloth! 


Ripley's Ocean Boulevard Attraction Updates

Do you believe it or not?! Ripley's Believe it or Not! Myrtle Beach welcomes you to new, thrilling experiences in Myrtle Beach! Come step into a world of oddness, and optical trickery and view things from a totally new and bizarre perspective at Ripley's Illusion Lab, where things are not always what they seem! Switch up your perspective, challenge your senses, and spark your curiosity as you engage with optical, photographic, and interactive illusions. Plus, check out Ripley's Crazy Golf, the recent Ripley's Mirror Maze expansion, and Ripley's Haunted Adventure. 


Beast Ninja Gym and Obstacle Course

Do you have an inner ninja, or have been inspired by the Ninja Warrior show, and are ready to unleash your inner beast? Beast Ninja is an indoor obstacle course that is sure to take your workouts to new levels you never thought possible. It really puts you to the test! You will climb, jump, lift, flip, drag, run, and then do it all again. It’s part American Ninja Warrior, part cross-fit, part gym. Whether you’re looking to get back in shape, looking for a workout, a challenge, or want to try something new, you may want to give Beast Ninja a try! They have daily passes and monthly memberships for individuals and families available.



PopStroke, a family-friendly golf and outdoor dining experience featuring two 18-hole Tiger Woods-designed putting courses, a full menu restaurant, an arcade, and a play area will be coming soon to Broadway at the Beach in Myrtle Beach. There will be a variety of craft beer, wine, ice cream, and food to enjoy on or off the course. PopStroke infuses technology within the golf experience to create an interactive and competitive atmosphere for all participants. Customers can simply download the app on their smartphone and are able to start earning PopBucks immediately! Register for events, view the menu, and more through the app by just using your fingertips!


Seakart Adventure SC

Seakart Adventure SC is a fun, thrilling, and unique adventure on the water, located just south of the Myrtle Beach area in Murrells Inlet on the MarshWalk! Come drive the seakart to experience this unique hybrid. It’s got the speed of a jet ski, and the safety and comfort of a boat.  It’s perfect for beginners or experts, and there is always a security boat and crew on the water with you. Check out the full trip description and requirements here. Happy boating!



Theatre and Shows 

ICONIC, Alabama Theatre debuting New Production 

It's a showstopper! The Alabama Theatre, located in the Barefoot Landing shopping area in North Myrtle Beach, is celebrating its 30th year! ICONIC, a brand-new show on stage, takes the audience on a unique journey through past and present iconic music. The ICONIC show runs from February through October!  Enjoy comedy, popular country music, classic rock anthems, Broadway, and pop power ballads combined with visual elements and a video wall.  In addition to an array of new costumes, there is a newly designed set where the audience can connect with the musicians and entertainers.




Myrtle Beach International Airport Expansion

Within the next three years, Myrtle Beach International Airport (MYR) is undertaking a $100 million expansion! The need for expansion couldn't wait until after the record-breaking traffic year for passengers in 2021. It was an enormous growth for the airport! The expansion plans call for new double-decker gates with outside seating, more ticket counters and parking spaces, a rental car canopy,  additional jet fuel tanks, and a new TSA checkpoint. A total of 448 parking spaces will be added by Memorial Day next year in the cell phone/waiting area and in the long-term parking lot. The new gates will open MYR to more opportunities for both domestic and international travel. Travelers coming in and out of MYR will see several new projects come to completion by July 2024.


Southwest Airlines Add Non-Stop Flight Routes

Denver is a popular destination for residents and Myrtle Beach visitors! Southwest airlines announced a new direct flight from Denver, Colorado to Myrtle Beach International Airport (MYR) starting in early June 2023! Currently, Denver International Airport is the farthest airport west of the Mississippi with air service from MYR. They will also provide a layover for other Southwest flights going to the West Coast. This offers travelers more nonstop options traveling through Denver this summer. It's much needed to keep up with the growing passenger demand. 


Avelo Airlines Adds Non-Stop Flight Route

Avelo recently announced a new non-stop flight between Myrtle Beach and Wilmington Airport (ILG) in Delaware starting June 23, 2023, with flights offered three days a week. 


Spirit Airlines Adds New Route

Spirit Airlines is now offering options from Rochester, New York, to Myrtle Beach International Airport four days a week. Flights to and from MYR and the Frederick Douglass Greater Rochester International Airport (ROC) will operate every Monday, Wednesday, Friday, and Saturday through Labor Day.


Ready to book your Myrtle Beach vacation to check out all that Myrtle Beach has to offer? Start your search here.


Want to learn what else is new to Myrtle Beach? Check out our past editions here:

New in Myrtle Beach: 2022

New in Myrtle Beach: 2021

New in Myrtle Beach: 2020


Related Entries

Back to Blog