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Things to do in Myrtle Beach in January 2024

By Bri Thomas

Get rid of those winter blues with a Myrtle Beach, South Carolina getaway vacation! Enjoy the milder weather, smaller crowds, and numerous attractions open year-round! There are plenty of activities to keep you busy and having fun during your stay! Make 2024 a great year with an adventure to Myrtle Beach on your bucket list! Please check with each establishment you plan on visiting for updated January hours, availability, and prices. 

Check out the best things to do in Myrtle Beach in January 2024.


Visit Brookgreen Gardens

Brookgreen Gardens is an area favorite for travelers and locals, boasting over 10,000 acres of manicured gardens and dazzling sculptures.

Brookgreen GardensWhile you visit in January be sure to check out all their special events such as:


Wild Orchids of South Carolina with Tierney Rosenstock

Tuesday, January 3, 2024 | 10:30 a.m. - 11:30 a.m.

The speaker, Tierney Rosenstock has been interested in orchids and their ecology since 2006. Orchids have mesmerized humans dating back centuries, even thousands of years. You can see orchids in your own backyard. This lecture will discuss orchids indigenous to South Carolina, their habitats, and their ecology. 


Photo Editing Techniques

Wednesday, January 3, 2024 | 10 a.m. - noon

Join photographers Anne Malarich, George DeCamp and Rick Farrell for a tutorial on two exceptional photo editing software options: Photoshop and Lightroom. This workshop is designed to guide you through the transformative process of refining.


National Bird Day Photography Workshop

Wednesday, January 5, 2024 | 10 a.m. - noon

Join photographers Anne Malarich, George DeCamp and Bill Jones, as they share some of their beautiful photos of birds in honor of National Bird Day. You will learn more about bird watching with a camera instead of binoculars. In addition, learn other important things we can do for our feathered friends. 


First Labyrinth Walk

Saturday, January 6, 2024 | 1 p.m. - 3 p.m.

It's a brand new year and a chance to open the mind and the heart. People around the world use the labyrinth to quiet the mind, find balance and encourage meditation, insight and celebration. Come out and walk with them! They encourage walkers to wear closed toe shoes for their safety.


Let’s Talk Color, with Sharon Turner from Creative Landscapes

Tuesday, January 16, 2024 | 10:30 a.m. - 11:30 a.m.

Plan now for your garden pleasure this spring. Discussion with speaker Sharon will include color theory for great plant combinations, annual color and seed collection for the following year, perennials, and colorful foliage for your consideration. 


Lap Quilt Workshop with Cookie Washington

Wednesday, January 24 - Thursday, January 25, 2024 | 10 a.m. - 2 p.m.

Immerse yourself in the cozy world of lap quilting at their upcoming workshop led by master quilter Cookie Washington! Join them for a hands-on experience learning essential quilting techniques, from selecting fabrics to piecing and stitching. Whether you're a seasoned quilter or a beginner, this workshop promises a creative and enjoyable journey into the art of beautifully crafted quilts.

Restaurant Week in South Carolina

Thursday, January 11 - Sunday, January 21, 2024 

Restaurant week is an event where local restaurants offer special discount menus at local restaurants. Click here for participating restaurants in the Myrtle Beach area.


Visit the Lowcountry Zoo

While you're at Brookgreen Gardens, be sure to visit the Lowcountry Zoo and say hi to some of the area's native animals. The zoo is home to dozens of animals including otters, alligators, red foxes, owls, and hawks. You may even see a wild turkey, fox squirrels, and eagles perusing the facility. The animals have the daily, high quality of care and attention they receive due to the compassionate, hardworking zoo staff. The zoo is a favorite among all ages and provides plenty of learning opportunities through self-guided tours or included daily feeding tours. Admission to the Lowcountry Zoo is free with regular garden admission.


Myrtle Beach Art Museum

If you're looking for some place that's free to walk around and is indoors the Myrtle Beach Art Museum might be the place for you and your family to visit. Artwork created by local, regional, national, and international artists are displayed in a wide range of mediums that include paintings, sculptures, crafts, and photography. The museum is a knowledgeable, and artistic destination for the budding artist in the family. The Myrtle Beach Art Museum is open year-round.


Create art at Board & Brush

PaintDo-it-yourself art studio Board & Brush is in North Myrtle Beach, and offers a huge array of unique, personalized workshop projects, including wooden signs, table trays, door mats and more! Come as a beginner, no experience is needed, as they teach you all the skills. Just bring your creativity and personality! They will provide education, materials, and fun!


Dive under the sea at Ripley's Aquarium

Dive into the underwater world of wonders, located at Broadway at the Beach. Meet and discover some of the world's most fascinating sea creatures. Ripley's Aquarium includes two levels of fascinating attractions. The upper-level displays include exhibits like the Rio Amazon, Penguin Playhouse, Planet Jellies and Friendship Flats, where you can touch stingrays. The lower-level exhibits like Rainbow Rock, Sloth Valley, and Dangerous Reef. It takes guests on a slow-moving 340-foot glide path through an underwater tunnel that is surrounded by some of the ocean's fiercest creatures, including sharks and eels!

Plus, check out these special events and activities during your January visit to the aquarium. These are add-ons to your aquarium ticket and does not include admission:

  • Breakfast with a Mermaid | Saturday, January 15, 2024 from 8 a.m. - 10 a.m. (recurring event) 

Enjoy the Aquarium before it opens to the public, eat a delicious hot breakfast, and meet a real, live mermaid! Breakfast includes eggs, bacon, pancakes, fresh fruit, orange juice, and coffee. Snap a shell-fie with a mermaid and bring home your complimentary photo plus a special mermaid craft! Adults (12+) : $49.99 Child (6-11) $39.99 Child (3-5): $24 Child (under 3) $12.99.

  • Parents Night out Camp | Friday, January 19, 2024 from 6 p.m. - 9 p.m. 

Join them for an immersive night where the aquarium transforms into a world of wonder while parents get a night off. Dive into behind-the-scenes tours, captivating marine talks, and hands-on activities. The camp includes aquarium admission and dinner as well. Price for children (6-14) is $20+ tax.

  • Annual Father-Daughter Dance | Saturday, January 27, 2024 from 6:30 p.m. - 8:30 p.m.

Calling all fathers and father figures alike, to take their young special lady to this 14th annual semi-formal event. Make memories that will last a lifetime! Enjoy the evening festivities with music and dancing, games and raffles, snack box, 360 Photo Booth, Norma’s Waddle Parade, and admission to the aquarium. Adults are $20 and children (3-11) are $10.

  • Penguin Encounter: Add this fun option to your ticket for $69.99 per person to be able to touch a real-life penguin and learn from a staff expert about this unique animal during the 30-minute encounter.
  • Sloth Encounter: Add this fun option to your ticket for $100 + tax per person to step foot inside Sloth Valley with an experienced keeper to hang out with Rico and Cleo, their two-toed sloths, during their feeding time. The keeper will teach you everything there is to know about their new sloth pals. 
  • Stingray Experience: Visit the Friendship Flats during your visit for this additional up close and personal experience that can be purchased for $75 per person; this 30-minute activity allows you to swim with the stingrays! Participants must provide their own swimsuit, towel, and flip flops.
  • PJ Party with The Penguins: Bring your family and friends in a minimum group size of 15 participants in this overnight adventure! Your group will complete a scavenger hunt, enjoy a late-night snack, learn about penguins, and camp out next to the penguin exhibit. $100+ tax per person. Time: 8 p.m. - 8 a.m.
  • Glass Bottom Boat Adventure: For just $9.99 plus tax per person, you can ride aboard a glass-bottom boat in the aquarium shark tank.


Spending the day at The Market Common

It's a local favorite spot and the talk of the town! The Market Common, near the Myrtle Beach airport, is worthy of an entire day and has everything from dining to shopping to entertainment. Begin your day with a stroll around Valor Memorial Garden, or play at Savannah's Playground with the family. Get a fresh latte, protein shake, or cold-pressed juice at Loleo's juice bar. Shop the deluxe boutiques, and get lunch at Zardin, an upscale healthy eatery that provides fresh, local, rich food. Tupelo Honey Southern Restaurant, King Street Grille, and more eatery options are available. In the afternoon go play at 810 Billiards and Bowling which features a variety of amenities like bowling, arcade, mini-golf, and more. For children, take them to Edventure Children's Museum for hands-on learning play exhibits. Also, special activities in January on select dates include options such as Jukebox Bingo and Friday Free Live Music at 810 Billiards and Bowling, and live Music at Crepe Creation and more!


The Ultimate Dessert at The Crazy Mason

If you're looking for a sweet treat The Crazy Mason has you covered! They are the ultimate Dessert Destination! Try their crazy shakes, crazy dessert nachos, crazy sundaes, and even more crazy desserts. They also have single desserts, like a single or double scoop of ice cream, in a cup or an in-house made waffle cone. Their hundreds of delicious toppings to choose from are locally grown and sourced from partnerships with local bakeries and businesses. They are located at 2461 Coastal Grand Circle, near the Coastal Grand Mall. How crazy and fun is that!


Fun Outing at Barefoot Landing

Barefoot Landing is a popular tourist destination offering year-round fun! Positioned on the Intracoastal Waterway, Barefoot Landing offers a wide variety of dining cuisines, a brewery, yard games and hammocks, shopping, and family entertainment.


Post-Christmas Sales at Tanger Outlets

Women shoppingThe holiday shopping season may start Black Friday, but the deals don't stop and keep rolling in after the New Year! Tanger Outlets has two convenient locations for after-Christmas shopping in Myrtle Beach: 17 Business North near Barefoot Landing towards North Myrtle Beach, and on Highway 501 just outside the main Myrtle Beach area.


Search for shells and shark teeth on the beach

This time of year, with fewer beachgoers, is perfect for shelling up and down the Grand Strand and finding that perfect memento to take home. The popular sea finds along the Grand Strand include shark teeth and sand dollars. Head out right after high tide for the best chance to find some of these exotic seashells.


Scenic Coastal Helicopter Rides

Explore the beach high in the sky with a spectacular bird's-eye view! Helicopter rides provide an alternative with an element of thrill. A sightseeing helicopter tour takes guests hundreds of feet above the Myrtle Beach coastline and over some of the area's most popular attractions. Schedule your sightseeing helicopter tour:

  • Helicopter Adventures | (800) 359-4386 | Myrtle Beach
  • Oceanfront Helicopters | (843) 946-0022 | Myrtle Beach
  • Myrtle Beach Biplanes & Helicopters Rides | (843) 427-7351 | North Myrtle Beach
  • Executive Helicopters | (843) 427-7351 | North Myrtle Beach


Hammock Shops Village in Pawleys Island

The Hammock Shops Village has been the heart of Pawleys Island since 1938. Have a fun-filled day with family, where you can shop at one of their 21 stores, dine at Local or Bisqit, play at the playground, and learn about history. To name a few of the shops that call them home are Original Hammock Shop that has been open since 1938, and Whitmire fine jewelry which specializes in handmade Pawleys Island shells and other beach jewelry. You'll also find clothing and wine boutiques, candles, artwork, home decor, a general store and more shops.


Soar high on The SkyWheel

There's no better way to take in the sights of the Myrtle Beach area than nearly 200 feet in the air in your own private, enclosed (and temperature controlled!) gondola. Gather up to six family and friends for this unique flight. The SkyWheel, located by the Myrtle Beach Boardwalk, is open daily throughout January. Tickets are $20 for adults (ages 12 and up) and $16 for children (ages 3 to 11), and free for children ages 2 and under.


Concerts in Myrtle Beach

Bravo! Sit back and enjoy the show! Select and purchase a ticket for a live concert performance.

  • Gail Bliss & Nashville Barn Dance, January 6, 2024 Concert at Alabama Theatre. 
  • The Letterman, January 13, 2024 Concert at Alabama Theatre. 
  • Air Supply, January 19, 2024 Concert at The Carolina Opry. 
  • Guess Who, January 20, 2024 Concert at The Carolina Opry.
  • Rhonda Vincent and The Rage , January 21, 2024 Concert at The Carolina Opry.
  • Let's Hang On: Frankie Valli Tribute, January 20, 2024 Tribute concert at Alabama Theatre.
  • Herman’s Hermits, January 26, 2024 Tribute concert at The Carolina Opry. 
  • In The Air Tonight, January 27, 2024 Tribute concert at The Carolina Opry
  • Gaelic Storm, January 28, 2024 Concert at The Carolina Opry. 


Walk around The MarshWalk in Murrells Inlet

Come enjoy the ocean breeze! Murrells Inlet, located in the heart of the historic fishing village of Murrells Inlet, is a ½ mile wooden boardwalk along the marsh. The MarshWalk takes pride in the most spectacular waterfront dining along the Grand Strand. Enjoy savory Lowcountry cuisine, fresh seafood, the finest steaks, and a variety of fine food prepared by award-winning chefs. Along with the fine waterfront dining, enjoy live nightly music, water sports, charter fishing, sightseeing tours, kayaking, and shopping. All this and more all along the MarshWalk.


As you can see, there is so much to do in Myrtle Beach year-round! In addition, many new attractions and restaurants opened their doors in Myrtle Beach every year.


There's no better time to start planning your Myrtle Beach vacation—get the lowest Myrtle Beach resort room rates here!


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