Summer is in full swing along the Grand Strand, and July 2026 is packed with family-friendly festivals, fireworks, concerts, and coastal events you won’t want to miss.

Many of these activities are budget-friendly so you won’t have to spend an arm and a leg to enjoy summer fun in Myrtle Beach.

Discover the best things to do in Myrtle Beach in July 2026!

Pure Prairie League

When: 7 p.m. on Friday, July 3, 2026
Where: Greg Rowles Legacy Theatre

Pure Prairie League brings more than 50 years of country-rock history to the Greg Rowles Legacy Theatre for one special night on July 3rd. Known for their signature blend of rich harmonies and heartfelt songwriting, the band broke through with their multi-platinum album Bustin’ Out — and the timeless hit “Amie” that fans are still singing today. Their storied history includes collaborations with legends like Chet Atkins, Emmylou Harris, and Don Felder, as well as notable alumni including Vince Gill and Gary Burr. With their newest album Back On Track out now, this is one show that’s well worth adding to your July 3rd plans. Purchase your tickets here.

Myrtle Beach 4th of July Events & Fireworks

Below is just a taste of what you can expect this 4th of July in Myrtle Beach:

• Salute from the Shore → 1 p.m.
• 4th of July Fireworks at Broadway at the Beach → 10 p.m.
• 4th of July Fireworks at Barefoot Landing → 10 p.m.
• 4th of July Fireworks at Cherry Grove Pier → 9:30 p.m.
• 4th of July Fireworks at the Murrells Inlet MarshWalk → 10 p.m.
• 4th of July Fireworks at Second Avenue Pier → 9 p.m.

Check out all of the biggest Myrtle Beach 4th of July events here!

Broadway’s Summer Nights 

Where: Broadway at the Beach, 1325 Celebrity Circle, Myrtle Beach
When: Ongoing, June 8 – August 30, 2026 

Enjoy nightly summer entertainment throughout the summer season at Broadway at the Beach, including the fireworks extravaganza on Tuesdays. There are also several venues with live music on select nights.

• Mr. Nigel’s Dance Party in Center Court: Monday – Thursday, 8 p.m. to 10 p.m.
• Character Appearances in New England Fishing Village Court: Monday, Thursday & Sunday, 7 p.m. to 9 p.m.
• Over the Moon Variety Show in Heroes Harbor: Monday & Sunday, 8 p.m. & 9 p.m.
• Strolling Costumed Stilt Walkers between The Avenue and Landry’s: Tuesday – Saturday, 7 p.m. to 9 p.m. 
• Juggling Comedy Duo: Wednesday – Friday, 7 p.m. to 9 p.m.
• Fireworks: Tuesday evenings, June 8 – August 30 at 10 p.m.

Myrtle Beach Pelicans

Where: TicketReturn.com Field at Pelicans Ballpark
When: Ongoing

The Myrtle Beach Pelicans baseball season is in full swing, and you won’t want to miss a single pitch. Tickets typically start at just $17 and up per person. The best part is, there’s not a bad seat in the house! Summer home games include Augusta GreenJackets, Hickory Crawdads, Fayetteville Woodpeckers, and more! The Pelicans also feature a variety of themed promotional nights throughout the week.

For each game, military and first responders can save $3 with proof of their badge or ID at the Box Office or purchase their tickets online via GovX. For tickets and more information, call (843) 918-6000.

Nearby places to stay: Captain’s Quarters Resort, Palace Resort, hotel BLUE, Landmark Resort, Palms Resort

Red, White & Blue 5K

When: Friday, July 3, 2026
Where: Barefoot Landing, 4898 Hwy 17 S, North Myrtle Beach

The 8th Annual Red, White, and Blue 5K Run/Walk takes place at Barefoot Landing in North Myrtle Beach. This event begins at 7:00 a.m., followed by the 50-yard Kids’ Dash at approximately 8:00 a.m. More info on the race can be found here.

Myrtle Beach Farmer’s Markets

When: Ongoing
Where: Various Locations

As the summer continues, several farmers’ markets around the area will be in full swing, offering local goods, crafts, and treats. Vendors include artisan crafters and local farmers.

See select farmer’s markets happening this month:

• North Myrtle Beach Farmer’s Market → North Myrtle Beach; Fridays 10 a.m. to 3 p.m. 
• Surfside Beach Farmer’s Market → Surfside Drive and Willow Drive North, Surfside Beach; Tuesdays 10 a.m. to 3 p.m.
• Downtown Conway Farmer’s Market → Corner of Laurel Street and 2nd Avenue, Conway; Saturdays 8 a.m. to 1 p.m.
• Valor Park Farmer’s Market → Market Common; purchase locally grown produce, baked goods, and handmade items on Saturdays from 10 a.m. to 3 p.m.

Movies at McLean

Enjoy a FREE movie under the stars at McLean Park in North Myrtle Beach! Movies will be held on the second Friday of each month, May through October. All movies shown are G or PG-rated and are subject to change depending on availability.  Bring your beach chair or blankets for a great family night or date night. The North Myrtle Beach Lions Club will be selling popcorn, refreshments, and drinks. The movies begin at 7 p.m. at McLean Park, 93 Oak Drive, North Myrtle Beach. The July 10, 2026  movie is scheduled to be “Captain America.”

Pirates & Princesses Adventure Breakfast

When: June 15th through August 15th
Where: The Hangout, 1181 Celebrity Circle, Myrtle Beach

Join The Hangout’s Pirates and Princesses Adventure Breakfast. Fill your belly, bob for treasure, and join the royal court with pirates and princesses. There are two free daily shows at 9 a.m. and 10 a.m. The all-you-can-eat breakfast for purchase includes Biscuits & Gravy, Scrambled Eggs, Bacon, Sausage, & Breakfast Potatoes. For an additional charge, daily specials such as French Toast, Pancakes, and Fruit Plates can be purchased. For adults, Bloody Marys and Mimosas are available for an additional charge as well. Kids 5 & under eat for free! Reservations are available 60 days in advance.

Music on Main

When: Every Thursday June – September,  6:30 p.m. to 8:30 p.m.
Where: Main Street, North Myrtle Beach

The Music on Main concert series is a favorite among visitors and locals. Located along Main Street in North Myrtle Beach, this summer-long live music experience on Thursdays brings some of the best area musical talents to the sunny shores of North Myrtle Beach.

If you arrive early, be sure to explore the restaurants and shops while waiting for the music to start. Grab some refreshments or dine at Hoskins restaurant, a local favorite, or Dirty Don’s Oyster Bar and Grill. Wine Therapy or the Main Street Taphouse are great places to grab a pre-show drink. If you or your family is looking for a dessert, you can stop by Whit’s Frozen Custard, Melt, or Butter & Whisk for a sweet treat! Enjoy!

Check out the full July 2026 schedule:

• July 2 – The Entertainers
• July 9 – Julio & the Saltines 
• July 16 – Cassette Rewind
• July 23 – Chocolate Chip & Co.
• July 30 – Thomas Road

Sounds of Summer 

When: June – September 2026
Where: North Myrtle Beach Park & Sports Complex, 150 Citizens Circle, Little River

Enjoy an evening listening to live music at the amphitheater at the North Myrtle Beach Park & Sports Complex. Each concert will feature a different family-friendly music band. Bring a beach chair or blanket, but coolers, outside food, and beverages are not allowed. Snacks and drinks will be available for purchase. The Dave Matthews Tribute Band is scheduled for July 17.

Yoga in the Yard

When: Every Sunday 9 a.m. – 10 a.m.
Where: Crooked Hammock Brewery, 4924 Highway 17 South, North Myrtle Beach

Take some self-care time this summer to relax, re-center, and unwind with a cold 16 oz beer (first one’s on them). Their Yoga in the Yard series with Sea Yoga guides you through a relaxing physical & mental workout, where the style of yoga varies every week. All levels are welcome, don’t forget your yoga mat! Reserve your spot HERE.

Cool off at the Water Park

When: Ongoing through Summer | Saturdays – Thursdays from 10 a.m. – 6 p.m., Fridays, 10 a.m. – 8 p.m.
Where: Myrtle Waves Water Park, 3000 Mr. Joe White Avenue, Myrtle Beach

Ride the waves this summer at the Myrtle Waves Water Park, South Carolina’s largest wave pool! This family-friendly attraction features water slides, tube slides, mat slide, FlowRider, a kids’ play area, and much more. They have a variety of cafes and snack stands for pizza, salads, burgers, funnel cakes, ice cream, and more. Make sure you visit the Tropical Trading Post, where you will find bathing suits, towels, souvenirs, and everything else you’ll need for a day in the sun!

Horry County Museum Fossil and Shell Show

When: Saturday, July 11th, 2026 from 9 a.m. – 4 p.m.
Where: Horry County Museum, 805 Main St, Conway

Join the Horry County Museum for some free, family-friendly fun. Check out the Fossil and Shell Show at the Horry County Museum! It’s a great way to learn about the unique shells and fossils found along the South Carolina coast — perfect for curious minds of all ages.

The National Hammock Day Festival

When: Saturday, July 25 from 10 a.m. – 5 p.m.
Where: Hammock Shops Village, 10880 Ocean Hwy, Pawleys Island

Come out and attend this free event featuring live music, food trucks, bouncy castles, cornhole, face painting, and more. Bring your own chair and enjoy The Embers and The Tams’ live music performances.

It’s not too late—make your reservations for your July vacation to Myrtle Beach with these exclusive resort specials and deals!